What this shows cost per candidate and per spin for each ZipRecruiter campaign, grouped by brand.
Spend and clicks come from the Feed tool feed.
Applies and placements come from our own hiring system (ATS), never ZipRecruiter's own apply count.
Gold columns show REAL placements (billable status) two ways, with placements made (all statuses) underneath. Sourced counts a placement in the week the person first applied, which is what the spend bought and what every dollar metric pairs with. Placed counts placements made in the window, which is what closed.